HEAD IN THE CLOUDS

Rapid advances in technology continue to change the atmosphere of accounting and bookkeeping.  Today’s forecast calls for cloudy skies. At ProLedge, we’re continuously studying online technologies and accounting applications to better serve our dynamic customer base.  The “cloud movement” has picked up momentum and today there are a number of cloud-based accounting applications helping to streamline the accounting and bookkeeping processes. If you’re scratching your head wondering why we’re talking about clouds – this part’s for you.  In the simplest terms, cloud computing is the act of storing and accessing data and programs over the Internet instead of your computer’s […]

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Another Tax Deadline is Here!

May 15th  is tax day for some folks.  Those lucky tax-exempt organizations that breezed by the April 15th deadline are finally in the hot seat.  While most private organizations or larger tax-exempt organizations are well aware of the deadline, many small tax-exempt organizations are not in the habit of filing. Forbes’ contributor Kelly Phillips Erb did a great job of breaking down the ins and outs of the May 15th tax deadline and what it means for small businesses like that.  You can read the full article here. At ProLedge, we keep our clients informed and prepared for tax time.  […]

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Brand Loyalty: Business is Personal

Loyalty is a beautiful thing.  In business, when we connect with our customers and go the extra mile we’re poised to create a customer for life.  This week we’re taking a closer look at the little things we can do as small business owners to set ourselves up for success in growing a strong, happy customer base, and ultimately, our bottom line.  At ProLedge, we get excited when we see our clients’ businesses grow. To help ensure customers will remember your company fondly, we’ve outlined six steps to build brand loyalty. 1. Be a good storyteller – You have the […]

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RANTS TO RAVES – Customer Service Challenges on the Social Stage

As social media usage becomes ubiquitous, many small businesses are turning their online communication focus from their websites to their Facebook and Twitter pages.  Social media offers never-ending possibilities for customer-brand engagement.  But what happens when that customer interaction takes a negative turn?  None of our businesses are immune to negative comments and unhappy customers take advantage of the direct access social media provides.  Timing is critical in staying on top of potential customer service disasters.  Your small business should have someone in charge of monitoring your various social platforms throughout the day. What can you do to turn a customer […]

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Tax Day Is Almost Here. Are You Ready?

Tax Day is sneaking up on us and, per usual, people are procrastinating.  It’s estimated that almost one-third of Americans wait until the last minute to file their annual tax return for one reason or another.  With two weeks to the dreaded day, your trusty bookkeeping service provider wants to share a few tax-time tips with our favorite small business owners. Helping your small business better prepare for Tax Day is a win-win.  Your financials will stay in tip-top shape and keep Uncle Sam off your back.  And, us bookkeepers won’t have to sleep at our desks and develop those […]

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Happy birthday, WWW!

This month we’re celebrating the 25th birthday of the World Wide Web.  The birth of this visual layer of the Internet fundamentally changed the way we communicate, learn, organize, and connect with our community, run our businesses and waste time on a rainy day.  Before the end of the year, it is predicted the number of registered websites will tip the 1 billion marker. Holy, WOW!  No matter who you are or what you’re searching for, that’s a lot of noise to sift through. So, as an SMB (small to mid-size business) what are you doing to ensure your customers […]

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Customers Are Doing Their Homework

As a small business owner I’m sure you spend quite a bit of time pondering your customers’ purchase-research and buying habits.  After all, knowing what makes your phone ring and what factors play a role in making the sell are worth their weight in gold. As a professional service provider, ProLedge is continuously evaluating our digital assets, processes and employee-client relationships to make sure we’re providing exceptional bookkeeping services.  We want to share some recent findings with our fellow professional services organizations (i.e accounting, marketing, legal, consulting, construction, architectural and tech firms). Hinge Marketing conducted a study of over 1,000 […]

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Speak Human

Last week we talked about how technology has changed where and how we work.  This week we’re examining how that same technology has changed the landscape of marketing conversations and what small businesses can do to make the most of every point of communication – whether that’s B2B or B2C. In an age where almost everything can be accomplished with the click of a button or the swipe of a card, people can literally avoid human contact altogether if they want to.  If you’re old-fashioned, you probably still walk in the bank, stand in line and discuss the weather with […]

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Telecommuting: A Win-Win Situation

The work-from-home business model continues to grow and gain traction among many successful and growing companies.  Each year, FlexJobs publishes a list of the 100 employers who posted the most work-at-home and remote jobs in the preceding 12 months – Austin-based computer giant, Dell, ranks #3 on that list.  Overall, in 2013 FlexJobs reported a 25% increase in mobile or work-at-home jobs, mostly because technology has made it practical to do more kinds of work remotely. So, what are the advantages of allowing employees to buck the traditional work environment and seek their own personal office sanctuary at home, in […]

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New Year. Better Books.

Happy New Year! As you dive back into the grind, we encourage you to avoid “business as usual”.  It’s a new year and an opportunity to do things better and with efficiency.  At ProLedge, our business is built around providing timely, efficient and quality bookkeeping services. If you’re considering outsourcing your accounting needs, give us a call for a free consultation – after you read what some of our clients have to say about us. It has been great working with ProLedge. Their service is timely and their quality of work is great. The people are very friendly and customer […]

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