RANTS TO RAVES – Customer Service Challenges on the Social Stage

As social media usage becomes ubiquitous, many small businesses are turning their online communication focus from their websites to their Facebook and Twitter pages.  Social media offers never-ending possibilities for customer-brand engagement.  But what happens when that customer interaction takes a negative turn?  None of our businesses are immune to negative comments and unhappy customers take advantage of the direct access social media provides.  Timing is critical in staying on top of potential customer service disasters.  Your small business should have someone in charge of monitoring your various social platforms throughout the day. What can you do to turn a customer […]

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Tax Day Is Almost Here. Are You Ready?

Tax Day is sneaking up on us and, per usual, people are procrastinating.  It’s estimated that almost one-third of Americans wait until the last minute to file their annual tax return for one reason or another.  With two weeks to the dreaded day, your trusty bookkeeping service provider wants to share a few tax-time tips with our favorite small business owners. Helping your small business better prepare for Tax Day is a win-win.  Your financials will stay in tip-top shape and keep Uncle Sam off your back.  And, us bookkeepers won’t have to sleep at our desks and develop those […]

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Happy birthday, WWW!

This month we’re celebrating the 25th birthday of the World Wide Web.  The birth of this visual layer of the Internet fundamentally changed the way we communicate, learn, organize, and connect with our community, run our businesses and waste time on a rainy day.  Before the end of the year, it is predicted the number of registered websites will tip the 1 billion marker. Holy, WOW!  No matter who you are or what you’re searching for, that’s a lot of noise to sift through. So, as an SMB (small to mid-size business) what are you doing to ensure your customers […]

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Customers Are Doing Their Homework

As a small business owner I’m sure you spend quite a bit of time pondering your customers’ purchase-research and buying habits.  After all, knowing what makes your phone ring and what factors play a role in making the sell are worth their weight in gold. As a professional service provider, ProLedge is continuously evaluating our digital assets, processes and employee-client relationships to make sure we’re providing exceptional bookkeeping services.  We want to share some recent findings with our fellow professional services organizations (i.e accounting, marketing, legal, consulting, construction, architectural and tech firms). Hinge Marketing conducted a study of over 1,000 […]

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Speak Human

Last week we talked about how technology has changed where and how we work.  This week we’re examining how that same technology has changed the landscape of marketing conversations and what small businesses can do to make the most of every point of communication – whether that’s B2B or B2C. In an age where almost everything can be accomplished with the click of a button or the swipe of a card, people can literally avoid human contact altogether if they want to.  If you’re old-fashioned, you probably still walk in the bank, stand in line and discuss the weather with […]

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Telecommuting: A Win-Win Situation

The work-from-home business model continues to grow and gain traction among many successful and growing companies.  Each year, FlexJobs publishes a list of the 100 employers who posted the most work-at-home and remote jobs in the preceding 12 months – Austin-based computer giant, Dell, ranks #3 on that list.  Overall, in 2013 FlexJobs reported a 25% increase in mobile or work-at-home jobs, mostly because technology has made it practical to do more kinds of work remotely. So, what are the advantages of allowing employees to buck the traditional work environment and seek their own personal office sanctuary at home, in […]

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New Year. Better Books.

Happy New Year! As you dive back into the grind, we encourage you to avoid “business as usual”.  It’s a new year and an opportunity to do things better and with efficiency.  At ProLedge, our business is built around providing timely, efficient and quality bookkeeping services. If you’re considering outsourcing your accounting needs, give us a call for a free consultation – after you read what some of our clients have to say about us. It has been great working with ProLedge. Their service is timely and their quality of work is great. The people are very friendly and customer […]

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Develop Good Bookkeeping Habits in the New Year

It’s not easy growing a small business, so pat yourself on the back as you wrap up 2013 and reflect on your business’ successes.  Of course, 2014 is only days away and as a dynamic small business owner it’s important for you to examine and fine-tune your daily operations to make sure you’re delivering your products and services in the best possible way. Keeping good books is one of the most important “behind the scenes” operations you can hone.  ProLedge would like to encourage you to start the year off with these good bookkeeping habits: Record your receipts and invoices […]

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‘Tis the Season of Giving (and Tax Deductions)

As small business owners, we’re all looking for ways to support our community during this season of giving.  Whether it be a local organization or a global cause, providing a charitable donation is not only good for the soul, but also for boosting company morale and customer perception.  Not to mention, the benefits of that beloved tax deduction. If you make a charitable donation before December 31, you may be able to write it off on your 2013 taxes. Sponsoring a local charity event, donating inventory or services, making a cash donation, or volunteering, are all considered forms of charitable […]

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Give Thanks for Small Business Success

The Thanksgiving holiday is a wonderful opportunity to reflect on the things in your life that you’re grateful for.  There are many blessings that come from expressing thanks for the people in your life – those that offer ease, inspiration, guidance, assistance, and, overall, make your life one of happiness and abundance. As your trusty bookkeeping firm, ProLedge hopes you’ll take time to give thanks for the behind-the-scenes people in your organization that help make your small business a success.   Top 5 reasons to appreciate your bookkeeper this Thanksgiving season: 1. Bookkeepers keep your tax information accurate and current […]

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