Why Cash Flow Management is Important to a Business
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Patrick Roney, the President of ProLedge, was invited to Business Spotlight Podcast
May 21, 2025
In The News
We are happy to share with you that our ProLedge’s President was recently invited to an interview for a YouTube Podcast that focuses on financial knowledge and business expansion. With over 30 years of experience in bookkeeping and accounting, Patrick was excited to share his knowledge and thoughts on the everchanging landscape of bookkeeping. Amongst the topics discussed, the President also addressed the evolution of small businesses and the way these adapted to the impact of technology. In the end, Patrick emphasized the importance of expert financial services, ensuring ProLedge’s dedication to offering scalable, effective solutions.
ProLedge is a professional bookkeeping firm that can help your business not only by keeping your books in order but also by making sure tax season is a breeze. In the words of Patrick Roney “We are a full service bookkeeping and Quickbooks consultant, Quickbooks training firm. Part of the goal behind ProLedge is to get business owners to proactively use financial statements to run their business. … as well as getting business owner to understand what things mean on a financial statement…we work to help them to understand and interpret that financial statement, to help them make better decisions of their business.”
You can listen to the whole interview here: YouTube Podcast – Interview with ProLedge President, but we also synthesized the 5 main discussion topics, and you can read more on these further below:
- The Evolution of Bookkeeping Services: Patrick Roney has delved into the effects of technology, how this has evolved and shaped the way medium and small businesses manage their finances.
- ProLedge’s Role in Accounting Digitalization: Technology is also important for bookkeeping firms because its development has also allowed for automation and cloud solutions that are way more efficient and scalable.
- Challenges and Opportunities in the Industry: The conversation also naturally flowed toward addressing common pain points for most businesses, but while assessing these, the ProLedge’s CEO also explained how the company works on providing the right solutions.
- Future Outlook: In the face of this constant technology update, the CEO shared his vision for the future of bookkeeping while reassuring business owners that ProLedge plans to remain the same trustworthy collaborator who is always ahead of industry trends.
- Marketing Channels: Getting clients is a focus of business owners, so when asked about the marketing strategies that his company is using, ProLedge’s President acknowledged again the importance of technology by mentioning online marketing as their main source for advertising their services. Other referrals are also important but in the Internet world you need a strong digital presence. “The most effective, as always, for most any business is word to mouth and referrals from other clients. The other main thing we use is a lot of digital marketing and online marketing through things like Google, SEO through our website.”
Asked about what successful means to him, Patrick Roney, President of ProLedge, replied that helping clients get their businesses in order is the definition of success for him. “Leaving clients in a better place than when they where in, when they first got the initial call they made to us, that is successful to me because we help business owners.”
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