Posts Tagged ‘unique brand positioning’

Brand Loyalty: Business is Personal

Loyalty is a beautiful thing.  In business, when we connect with our customers and go the extra mile we’re poised to create a customer for life.  This week we’re taking a closer look at the little things we can do as small business owners to set ourselves up for success in growing a strong, happy customer base, and ultimately, our bottom line.  At ProLedge, we get excited when we see our clients’ businesses grow. To help ensure customers will remember your company fondly, we’ve outlined six steps to build brand loyalty. 1. Be a good storyteller – You have the […]

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Know Your Point of Difference

The decision to start your own business is an empowering one.  You finally get to do things your way, on your terms.  Of course, it’s the most important job of your life and each decision you make shapes your future success, or failure. One of the most important elements of making sure your small business is successful is knowing what sets you apart.  What makes you special in the eyes of the consumer?  Why should they choose you over your competitor? So, today we ask, what makes your brand different?   Do you have an “elevator speech” prepared to quickly […]

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