Posts Tagged ‘social media for business’

RANTS TO RAVES – Customer Service Challenges on the Social Stage

As social media usage becomes ubiquitous, many small businesses are turning their online communication focus from their websites to their Facebook and Twitter pages.  Social media offers never-ending possibilities for customer-brand engagement.  But what happens when that customer interaction takes a negative turn?  None of our businesses are immune to negative comments and unhappy customers take advantage of the direct access social media provides.  Timing is critical in staying on top of potential customer service disasters.  Your small business should have someone in charge of monitoring your various social platforms throughout the day. What can you do to turn a customer […]

Read More

Happy birthday, WWW!

This month we’re celebrating the 25th birthday of the World Wide Web.  The birth of this visual layer of the Internet fundamentally changed the way we communicate, learn, organize, and connect with our community, run our businesses and waste time on a rainy day.  Before the end of the year, it is predicted the number of registered websites will tip the 1 billion marker. Holy, WOW!  No matter who you are or what you’re searching for, that’s a lot of noise to sift through. So, as an SMB (small to mid-size business) what are you doing to ensure your customers […]

Read More

Customers Are Doing Their Homework

As a small business owner I’m sure you spend quite a bit of time pondering your customers’ purchase-research and buying habits.  After all, knowing what makes your phone ring and what factors play a role in making the sell are worth their weight in gold. As a professional service provider, ProLedge is continuously evaluating our digital assets, processes and employee-client relationships to make sure we’re providing exceptional bookkeeping services.  We want to share some recent findings with our fellow professional services organizations (i.e accounting, marketing, legal, consulting, construction, architectural and tech firms). Hinge Marketing conducted a study of over 1,000 […]

Read More

Speak Human

Last week we talked about how technology has changed where and how we work.  This week we’re examining how that same technology has changed the landscape of marketing conversations and what small businesses can do to make the most of every point of communication – whether that’s B2B or B2C. In an age where almost everything can be accomplished with the click of a button or the swipe of a card, people can literally avoid human contact altogether if they want to.  If you’re old-fashioned, you probably still walk in the bank, stand in line and discuss the weather with […]

Read More

Social Discussion for Small Business

Social Discussion for Small Business

According to a recent small business study conducted by Manta, more than half of the 1,200 small business owners surveyed boasted of a fruitful Q1 and 79% are optimistic about Q2.  The optimism isn’t translating into new hires, but rather an increase in social media efforts, online advertising and marketing. The number one goal of the small business owners in this study (in regards to social media) was to acquire and engage new customers.  Other important factors were gaining lead generations/referrals, as well as, driving awareness and marketing their business. If any of these goals sound familiar, maybe it’s time […]

Read More

Find the Financial Benefits in Giving Back to Your Community

As you work with your favorite bookkeeper or tax professional this season, you’ll likely go over any charitable contributions your company made in 2012.  And you’ll probably kick yourself when you realize you could’ve done more and been rewarded with not only financial savings, but also the feeling of satisfaction in making a difference in your community. In 2013 we encourage you to seek out a local 501(c)(3) organization that has synergy with both your core values and corporate objectives. Next, decide how best to involve your organization with the charity.  Perhaps you have excess or obsolete inventory that makes […]

Read More