Posts Tagged ‘point of difference’

Brand Loyalty: Business is Personal

Loyalty is a beautiful thing.  In business, when we connect with our customers and go the extra mile we’re poised to create a customer for life.  This week we’re taking a closer look at the little things we can do as small business owners to set ourselves up for success in growing a strong, happy customer base, and ultimately, our bottom line.  At ProLedge, we get excited when we see our clients’ businesses grow. To help ensure customers will remember your company fondly, we’ve outlined six steps to build brand loyalty. 1. Be a good storyteller – You have the […]

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ProLedge Bookkeepers – Tailor Made For Your Business

As a financially responsible business owner there’s a lot to keep track of: taxes, cash flow, expenses, profitability, growth.  Of course, that’s in addition to daily operations, inventory management, employee management, sales and marketing.  You’ve got a lot of important responsibilities on your plate. They’re all important, but the one thing that could send the whole operation rolling down hill fast is bad bookkeeping – poor knowledge and documentation of your revenue and outgoings.  Many businesses who were otherwise very successful have collapsed from mismanagement of financial records. Many seemingly profitable (and growing) companies have folded quickly due to unexpected […]

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Two Sets of Eyes – Looking Out For Your Business

Two Sets of Eyes – Looking Out For Your Business

ProLedge proudly offers professional and affordable bookkeeping services and Quickbooks help to small businesses across Texas with offices in Austin, Dallas, Houston and San Antonio.  We understand the importance and difficulty in finding a competent set of eyes to successfully manage Quickbooks.  So, at ProLedge, we decided to give our clients two sets of eyes, you know, for peace of mind. We structure our client bookkeeping support system with an Account Manager and a Staff Bookkeeper.  This double-check system keeps things from slipping through the cracks.  Your books are primarily worked on by the Staff Bookkeeper to keep your cost […]

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MVP Spotlight: Worry-Free Bookkeeping

MVP Spotlight: Worry-Free Bookkeeping

Carol Ezell joined the ProLedge family less than two years ago.  With over 20 years of accounting experience, Carol is a strong weapon in the ProLedge arsenal providing confident experience, sincerity and know-how to our client base.  We asked Carol to share some of her knowledge of the business and spotlight what makes ProLedge a unique and effective bookkeeping solution for the small business community. Q: Give a brief description of the day-to-day responsibilities of an Account Manager at ProLedge. A: As an Account Manager I am responsible for all aspects of the client relationship.  I am available to serve […]

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ProLedge MVP: Customer Service

Cristina Fitzgerald, a relatively new addition to the ProLedge family, serves our clients as a Back Office Bookkeeper.  In just over a year, Cristina has become one of our ProLedge MVP’s.  We asked Cristina to evaluate ProLedge and help educate small business owners on what makes the ProLedge team so powerful. Q: Why should a small business owner choose to do business with ProLedge? A: The business owner can focus on their business, which is their area of expertise and let Proledge do the behind the scenes work. If a business owner spends all of his/her time doing the books […]

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ProLedge MVP Spotlight: Your Books Are In Good Hands

ProLedge MVP Spotlight: Your Books Are In Good Hands

At ProLedge, it is our promise to focus on the books so you can focus on the business.  This spring we’re pulling the curtain back and introducing you to some of our MVP’s.  Your business is in good hands! Meet Jill Carpenter, Staff Bookkeeper with ProLedge since January 2011. She’s been crunching numbers professionally since her first job out of high school.  For ProLedge, Jill interfaces with account managers to perform the daily bookkeeping tasks for clients. Q: Jill, you say you were born a bookkeeper? A: I have worked as a bookkeeper in some form or fashion for almost […]

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Know Your Point of Difference

The decision to start your own business is an empowering one.  You finally get to do things your way, on your terms.  Of course, it’s the most important job of your life and each decision you make shapes your future success, or failure. One of the most important elements of making sure your small business is successful is knowing what sets you apart.  What makes you special in the eyes of the consumer?  Why should they choose you over your competitor? So, today we ask, what makes your brand different?   Do you have an “elevator speech” prepared to quickly […]

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