Posts Tagged ‘marketing ideas’

Speak Human

Last week we talked about how technology has changed where and how we work.  This week we’re examining how that same technology has changed the landscape of marketing conversations and what small businesses can do to make the most of every point of communication – whether that’s B2B or B2C. In an age where almost everything can be accomplished with the click of a button or the swipe of a card, people can literally avoid human contact altogether if they want to.  If you’re old-fashioned, you probably still walk in the bank, stand in line and discuss the weather with […]

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Social Discussion for Small Business

Social Discussion for Small Business

According to a recent small business study conducted by Manta, more than half of the 1,200 small business owners surveyed boasted of a fruitful Q1 and 79% are optimistic about Q2.  The optimism isn’t translating into new hires, but rather an increase in social media efforts, online advertising and marketing. The number one goal of the small business owners in this study (in regards to social media) was to acquire and engage new customers.  Other important factors were gaining lead generations/referrals, as well as, driving awareness and marketing their business. If any of these goals sound familiar, maybe it’s time […]

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Five Ideas to Jump-Start Sales

 We last spoke about finding your point of difference…that thing that sets you apart from your competitors.  Now it’s time to capitalize on it! 1.  Time is Money For a small business, setting aside enough marketing dollars to make a true impact on your core consumer base can be challenging.  It can put a squeeze on the monthly cash flow that you just aren’t comfortable with.  That’s okay!  Most small businesses don’t have unlimited funds to execute multi-tiered marketing campaigns.  You aren’t alone.  So what’s the solution? We’ve talked before about the financial (and warm & fuzzy) benefits of getting involved in your community. Find ways to be […]

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