Posts Tagged ‘grow sales’

Brand Loyalty: Business is Personal

Loyalty is a beautiful thing.  In business, when we connect with our customers and go the extra mile we’re poised to create a customer for life.  This week we’re taking a closer look at the little things we can do as small business owners to set ourselves up for success in growing a strong, happy customer base, and ultimately, our bottom line.  At ProLedge, we get excited when we see our clients’ businesses grow. To help ensure customers will remember your company fondly, we’ve outlined six steps to build brand loyalty. 1. Be a good storyteller – You have the […]

Read More

Customers Are Doing Their Homework

As a small business owner I’m sure you spend quite a bit of time pondering your customers’ purchase-research and buying habits.  After all, knowing what makes your phone ring and what factors play a role in making the sell are worth their weight in gold. As a professional service provider, ProLedge is continuously evaluating our digital assets, processes and employee-client relationships to make sure we’re providing exceptional bookkeeping services.  We want to share some recent findings with our fellow professional services organizations (i.e accounting, marketing, legal, consulting, construction, architectural and tech firms). Hinge Marketing conducted a study of over 1,000 […]

Read More

Speak Human

Last week we talked about how technology has changed where and how we work.  This week we’re examining how that same technology has changed the landscape of marketing conversations and what small businesses can do to make the most of every point of communication – whether that’s B2B or B2C. In an age where almost everything can be accomplished with the click of a button or the swipe of a card, people can literally avoid human contact altogether if they want to.  If you’re old-fashioned, you probably still walk in the bank, stand in line and discuss the weather with […]

Read More

New Year. Better Books.

Happy New Year! As you dive back into the grind, we encourage you to avoid “business as usual”.  It’s a new year and an opportunity to do things better and with efficiency.  At ProLedge, our business is built around providing timely, efficient and quality bookkeeping services. If you’re considering outsourcing your accounting needs, give us a call for a free consultation – after you read what some of our clients have to say about us. It has been great working with ProLedge. Their service is timely and their quality of work is great. The people are very friendly and customer […]

Read More

Tis the Season for 2014 Budget Planning

Many small businesses forego budget creation because they don’t know where to start.  It feels overwhelming to begin and daunting to keep up with over the course of the year. If you find yourself in this category, consider the minimalist approach.  Break your business’ P&L’s into five simple numbers: Income Cost of Goods Sold – These are expenses closely tied to your income. COGS is the costs that go into creating the products that a company sells; therefore, the only costs included in the measure are those that are directly tied to the production of the products.  So if income […]

Read More

Bookkeeper Breakdown: What Does Your Growing Business Need?

As a growing small business owner, you might find the bookkeeping portion of running your business becoming more and more important… and complicated.  You know it’s time to bring in a professional, but you aren’t sure which direction to turn. You could hire a full-time bookkeeper.  And pay them a full-time salary with benefits to sit in your office everyday, get the work done, and then chat it up in the break room, IM with cohorts and play Candy Crush Saga on Facebook when there’s nothing left to do.  You could definitely do that.  Or, you could consider remote bookkeeping […]

Read More

ProLedge Spotlight: Bookkeeping Advice From One of Our MVP’s

ProLedge Spotlight: Bookkeeping Advice From One of Our MVP’s

Another tax season has come and gone.  We survived! Here are a few tips to make your 2013 tax filing process more of a breeze (and less gale force winds): Don’t push your bookkeeping aside until the end of the year. Let somebody else do it! Hire an affordable payroll service provider and/or CPA to take care of any potential IRS/tax issues and responsibilities. Remote bookkeeping services, such as ProLedge, will likely cost less than having a full time employee in-house and will deliver the same results. Consider onsite training and/or consulting for current in-house bookkeeping employees on better bookkeeping […]

Read More

Happy Employees Are the Secret to Success.

The jobs site CareerBliss.com analyzes 50,000 company reviews and evaluations it receives each year from employees.  The most content workers in the U.S. credit their happiness to first-rate employee incentives, ample benefits, career advancement programs, and great work-life balance. Happy employees save companies money, provide excellent customer service, make fewer mistakes and work more efficiently. What are you doing to create a happy work environment for your employees? Here are a few ideas to keep your team in high spirits and your profit margins growing: 1. Pay your employees accurately and on-time.  Every time. Create staffing worksheets to inform full […]

Read More

The Measure of Success

Developing a system of business metrics is the key to competitive advantage and sustained success. Most companies utilize a variety of general metrics that allow upper-management to track overall financial performance of the business – compared to previous months, years and competitors.  But when drilling down into these numbers for specific insight into business drivers, it’s important to have customized performance metrics that give management company-specific insight into ways their organization can improve (e.g. sales numbers via product, promotion, referral business, repeat customers, etc.).  Work with your bookkeeper to identify the specific areas within your business that need special attention […]

Read More

Five Ideas to Jump-Start Sales

 We last spoke about finding your point of difference…that thing that sets you apart from your competitors.  Now it’s time to capitalize on it! 1.  Time is Money For a small business, setting aside enough marketing dollars to make a true impact on your core consumer base can be challenging.  It can put a squeeze on the monthly cash flow that you just aren’t comfortable with.  That’s okay!  Most small businesses don’t have unlimited funds to execute multi-tiered marketing campaigns.  You aren’t alone.  So what’s the solution? We’ve talked before about the financial (and warm & fuzzy) benefits of getting involved in your community. Find ways to be […]

Read More