Posts Tagged ‘customer service’

Brand Loyalty: Business is Personal

Loyalty is a beautiful thing.  In business, when we connect with our customers and go the extra mile we’re poised to create a customer for life.  This week we’re taking a closer look at the little things we can do as small business owners to set ourselves up for success in growing a strong, happy customer base, and ultimately, our bottom line.  At ProLedge, we get excited when we see our clients’ businesses grow. To help ensure customers will remember your company fondly, we’ve outlined six steps to build brand loyalty. 1. Be a good storyteller – You have the […]

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RANTS TO RAVES – Customer Service Challenges on the Social Stage

As social media usage becomes ubiquitous, many small businesses are turning their online communication focus from their websites to their Facebook and Twitter pages.  Social media offers never-ending possibilities for customer-brand engagement.  But what happens when that customer interaction takes a negative turn?  None of our businesses are immune to negative comments and unhappy customers take advantage of the direct access social media provides.  Timing is critical in staying on top of potential customer service disasters.  Your small business should have someone in charge of monitoring your various social platforms throughout the day. What can you do to turn a customer […]

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Speak Human

Last week we talked about how technology has changed where and how we work.  This week we’re examining how that same technology has changed the landscape of marketing conversations and what small businesses can do to make the most of every point of communication – whether that’s B2B or B2C. In an age where almost everything can be accomplished with the click of a button or the swipe of a card, people can literally avoid human contact altogether if they want to.  If you’re old-fashioned, you probably still walk in the bank, stand in line and discuss the weather with […]

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New Year. Better Books.

Happy New Year! As you dive back into the grind, we encourage you to avoid “business as usual”.  It’s a new year and an opportunity to do things better and with efficiency.  At ProLedge, our business is built around providing timely, efficient and quality bookkeeping services. If you’re considering outsourcing your accounting needs, give us a call for a free consultation – after you read what some of our clients have to say about us. It has been great working with ProLedge. Their service is timely and their quality of work is great. The people are very friendly and customer […]

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MVP Spotlight: Worry-Free Bookkeeping

MVP Spotlight: Worry-Free Bookkeeping

Carol Ezell joined the ProLedge family less than two years ago.  With over 20 years of accounting experience, Carol is a strong weapon in the ProLedge arsenal providing confident experience, sincerity and know-how to our client base.  We asked Carol to share some of her knowledge of the business and spotlight what makes ProLedge a unique and effective bookkeeping solution for the small business community. Q: Give a brief description of the day-to-day responsibilities of an Account Manager at ProLedge. A: As an Account Manager I am responsible for all aspects of the client relationship.  I am available to serve […]

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MVP Spotlight: Experience

MVP Spotlight: Experience

 Today our MVP spotlight shines on Melissa Fletcher, a ProLedge Account Manager and accounting veteran with over 25 years combined experience in public accounting, as well as, an industry controller. Q: What are your primary responsibilities at ProLedge, Melissa? A: I am the primary contact for the client list assigned to me. When I take on a new client, the first order of business is to meet in person (or virtually) to understand their needs. After that, I am responsible for the quality and timeliness of the ongoing work the ProLedge team performs for said client. Ultimately, I am responsible […]

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ProLedge MVP: Customer Service

Cristina Fitzgerald, a relatively new addition to the ProLedge family, serves our clients as a Back Office Bookkeeper.  In just over a year, Cristina has become one of our ProLedge MVP’s.  We asked Cristina to evaluate ProLedge and help educate small business owners on what makes the ProLedge team so powerful. Q: Why should a small business owner choose to do business with ProLedge? A: The business owner can focus on their business, which is their area of expertise and let Proledge do the behind the scenes work. If a business owner spends all of his/her time doing the books […]

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ProLedge MVP Spotlight: Your Books Are In Good Hands

ProLedge MVP Spotlight: Your Books Are In Good Hands

At ProLedge, it is our promise to focus on the books so you can focus on the business.  This spring we’re pulling the curtain back and introducing you to some of our MVP’s.  Your business is in good hands! Meet Jill Carpenter, Staff Bookkeeper with ProLedge since January 2011. She’s been crunching numbers professionally since her first job out of high school.  For ProLedge, Jill interfaces with account managers to perform the daily bookkeeping tasks for clients. Q: Jill, you say you were born a bookkeeper? A: I have worked as a bookkeeper in some form or fashion for almost […]

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Know Your Point of Difference

The decision to start your own business is an empowering one.  You finally get to do things your way, on your terms.  Of course, it’s the most important job of your life and each decision you make shapes your future success, or failure. One of the most important elements of making sure your small business is successful is knowing what sets you apart.  What makes you special in the eyes of the consumer?  Why should they choose you over your competitor? So, today we ask, what makes your brand different?   Do you have an “elevator speech” prepared to quickly […]

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It’s All About the Experience.

Customer is king. As a small business owner, we know that to be true, but what about the people we have working for us? They are the face of our business. They represent us. Do they know the importance of their every interaction with our client base? Have we properly trained them on one of the most integral parts of business – customer service? As the New Year begins, take the opportunity to step back and evaluate your business’ front line. Since the client is ultimately “boss”, below is a basic customer service refresher course. • Listen and make eye […]

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