Posts Tagged ‘customer experience’

Brand Loyalty: Business is Personal

Loyalty is a beautiful thing.  In business, when we connect with our customers and go the extra mile we’re poised to create a customer for life.  This week we’re taking a closer look at the little things we can do as small business owners to set ourselves up for success in growing a strong, happy customer base, and ultimately, our bottom line.  At ProLedge, we get excited when we see our clients’ businesses grow. To help ensure customers will remember your company fondly, we’ve outlined six steps to build brand loyalty. 1. Be a good storyteller – You have the […]

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RANTS TO RAVES – Customer Service Challenges on the Social Stage

As social media usage becomes ubiquitous, many small businesses are turning their online communication focus from their websites to their Facebook and Twitter pages.  Social media offers never-ending possibilities for customer-brand engagement.  But what happens when that customer interaction takes a negative turn?  None of our businesses are immune to negative comments and unhappy customers take advantage of the direct access social media provides.  Timing is critical in staying on top of potential customer service disasters.  Your small business should have someone in charge of monitoring your various social platforms throughout the day. What can you do to turn a customer […]

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Customers Are Doing Their Homework

As a small business owner I’m sure you spend quite a bit of time pondering your customers’ purchase-research and buying habits.  After all, knowing what makes your phone ring and what factors play a role in making the sell are worth their weight in gold. As a professional service provider, ProLedge is continuously evaluating our digital assets, processes and employee-client relationships to make sure we’re providing exceptional bookkeeping services.  We want to share some recent findings with our fellow professional services organizations (i.e accounting, marketing, legal, consulting, construction, architectural and tech firms). Hinge Marketing conducted a study of over 1,000 […]

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Speak Human

Last week we talked about how technology has changed where and how we work.  This week we’re examining how that same technology has changed the landscape of marketing conversations and what small businesses can do to make the most of every point of communication – whether that’s B2B or B2C. In an age where almost everything can be accomplished with the click of a button or the swipe of a card, people can literally avoid human contact altogether if they want to.  If you’re old-fashioned, you probably still walk in the bank, stand in line and discuss the weather with […]

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New Year. Better Books.

Happy New Year! As you dive back into the grind, we encourage you to avoid “business as usual”.  It’s a new year and an opportunity to do things better and with efficiency.  At ProLedge, our business is built around providing timely, efficient and quality bookkeeping services. If you’re considering outsourcing your accounting needs, give us a call for a free consultation – after you read what some of our clients have to say about us. It has been great working with ProLedge. Their service is timely and their quality of work is great. The people are very friendly and customer […]

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Client Involvement for Balanced Books and Peace of Mind

We recently discussed knowing when it’s time to turn over your bookkeeping services to an in-house or outsourced bookkeeping expert and the ways to keep costs low and processes efficient.  It’s now important to discuss what your role as a small business owner should be in the same light – after all, keeping costs down and processes efficient is a two-way street. As a small business owner you’ve likely outsourced your bookkeeping for one of the following reasons: You’re too busy. You need QuickBooks help. You don’t know enough about accounting. You’re a start-up that can’t afford mistakes as you […]

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QuickBooks Money Saving Tip

During these hot summer months the idea of turning off the computer, silencing the cell phone and escaping to somewhere cooler or tropical sounds appealing.  But, we live in an automated world, reachable 24/7 virtually anywhere.  As a small business owner on holiday, do you find that you’re never really “off work”? Sometimes us bookkeepers gaze out the window and remember a simpler time; reminiscing about what it truly meant to be off the grid.  *sigh*  It was the good ol’ days.   But then we turn our attention back to the business at hand and realize the beauty of automation […]

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Two Sets of Eyes – Looking Out For Your Business

Two Sets of Eyes – Looking Out For Your Business

ProLedge proudly offers professional and affordable bookkeeping services and Quickbooks help to small businesses across Texas with offices in Austin, Dallas, Houston and San Antonio.  We understand the importance and difficulty in finding a competent set of eyes to successfully manage Quickbooks.  So, at ProLedge, we decided to give our clients two sets of eyes, you know, for peace of mind. We structure our client bookkeeping support system with an Account Manager and a Staff Bookkeeper.  This double-check system keeps things from slipping through the cracks.  Your books are primarily worked on by the Staff Bookkeeper to keep your cost […]

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MVP Spotlight: Worry-Free Bookkeeping

MVP Spotlight: Worry-Free Bookkeeping

Carol Ezell joined the ProLedge family less than two years ago.  With over 20 years of accounting experience, Carol is a strong weapon in the ProLedge arsenal providing confident experience, sincerity and know-how to our client base.  We asked Carol to share some of her knowledge of the business and spotlight what makes ProLedge a unique and effective bookkeeping solution for the small business community. Q: Give a brief description of the day-to-day responsibilities of an Account Manager at ProLedge. A: As an Account Manager I am responsible for all aspects of the client relationship.  I am available to serve […]

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MVP Spotlight: Experience

MVP Spotlight: Experience

 Today our MVP spotlight shines on Melissa Fletcher, a ProLedge Account Manager and accounting veteran with over 25 years combined experience in public accounting, as well as, an industry controller. Q: What are your primary responsibilities at ProLedge, Melissa? A: I am the primary contact for the client list assigned to me. When I take on a new client, the first order of business is to meet in person (or virtually) to understand their needs. After that, I am responsible for the quality and timeliness of the ongoing work the ProLedge team performs for said client. Ultimately, I am responsible […]

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